Client Background: "Di Piazza" is a coffee bar that epitomizes the essence of relaxed Mediterranean culture. Situated in the heart of Neo Petritsi, a town renowned for its picturesque landscapes and warm community, the coffee bar aims to provide a haven of comfort, where locals and tourists alike can unwind, socialize, and savor the finest coffee and culinary delights.
Project Objective: Our objective for the "Di Piazza" branding and logo design project was to capture the unique blend of rustic elegance, cozy ambiance, and Greek hospitality that defines the coffee bar. By creating a visually compelling brand identity, we aimed to communicate the inviting atmosphere and exceptional quality of the establishment to its target audience.
Conceptualization and Inspiration: Inspired by the rich history and vibrant local culture, we embarked on a thorough exploration of Neo Petritsi's unique characteristics. The picturesque landscapes, cobblestone streets, and warm color palettes provided a wealth of inspiration. We aimed to capture the essence of the town's charm and translate it into a visual representation that would resonate with "Di Piazza's" patrons.
Brand Identity Development: Drawing from our research and conceptualization, we developed a brand identity that encapsulates the coffee bar's core values and evokes a sense of familiarity, comfort, and indulgence. Our design team carefully crafted a distinct logo, color scheme, typography, and visual elements that align seamlessly with the brand's vision and target market.
Logo Design: The "Di Piazza" logo stands as the centerpiece of the brand identity. Incorporating elements of the town's architecture and its enchanting landscapes, we created a timeless and versatile logo. The combination of elegant typography, a stylized coffee cup, and subtle Greek motifs visually communicates the establishment's commitment to quality, authenticity, and local charm.
Color Palette: Our selected color palette draws inspiration from the warm hues found in the town's traditional buildings and the earthy tones of the surrounding nature. The harmonious blend of rich browns, rustic oranges, and comforting cream colors establishes a cozy and inviting atmosphere that aligns with the coffee bar's ambiance.
Typography: To enhance the brand's personality and readability, we carefully selected a typography combination that strikes a balance between elegance and approachability. A harmonious pairing of a classic serif font and a modern sans-serif font adds visual interest while ensuring legibility across various applications.
Visual Elements and Brand Assets: In addition to the logo, we created a suite of supporting visual elements and brand assets. These elements, including patterns, textures, and illustrations, are inspired by the town's culture, local motifs, and coffee-related imagery. These assets help to further establish "Di Piazza's" unique visual identity and can be utilized across various marketing collateral.
Conclusion:Our branding and logo design for "Di Piazza" coffee bar in Neo Petritsi, Serres, Greece, successfully captures the essence of this charming destination. The cohesive brand identity we have developed reflects the establishment's commitment to providing a warm and inviting atmosphere, exceptional coffee, and an unforgettable experience. By creating a visually engaging and authentic brand presence, we have positioned "Di Piazza" as a destination that effortlessly blends local charm with global appeal.
