Understanding the Client: Seven Grams, a hidden gem in Larissa's bustling streets, prides itself on serving exceptional coffee and creating a cozy environment where locals and visitors can gather, connect, and savor the finest coffee beans. With a commitment to quality and a passion for the art of coffee-making, Seven Grams wanted a brand identity that would capture the essence of their coffee spot and create a lasting impression on their customers.
Branding Approach:Our design team immersed themselves in the atmosphere of Seven Grams to gain a deep understanding of the coffee spot's ambiance, values, and unique offerings. We aimed to create a brand personality that embodies warmth, sophistication, and a sense of community. Our visual approach focused on combining modern aesthetics with a touch of Greek culture, capturing the essence of Larissa's vibrant coffee scene.
Logo Design: At the heart of the brand identity lies the meticulously crafted logo for Seven Grams. The logo represents the perfect balance between simplicity and elegance. It features a stylized coffee cup, expertly designed to evoke a sense of warmth and familiarity. The typography reflects a blend of contemporary and timeless elements, emphasizing the coffee spot's commitment to quality and craftsmanship. The carefully selected color palette reflects the warm hues of roasted coffee, creating a visual connection to the sensory experience offered at Seven Grams.
Brand Collateral:T o ensure a cohesive brand experience, we extended the visual identity of Seven Grams to various brand collateral. This included designing menus, signage, packaging, and other touchpoints that showcase the brand's personality consistently.
Local Inspiration: Drawing inspiration from Larissa's rich heritage and vibrant coffee culture, we incorporated elements that pay homage to the city's unique charm. These local touches serve to create a deep connection between Seven Grams and the community it serves, fostering a sense of pride and loyalty among customers.
Conclusion:Through our branding and logo design work for Seven Grams, we have successfully captured the essence of this remarkable coffee spot in Larissa, central Greece. The visual identity we developed reflects the warmth, sophistication, and community spirit that Seven Grams embodies. We take great pride in contributing to the unique coffee experience offered by Seven Grams and helping them establish a lasting brand presence in the city.
